Stream on… stream on… stream until your dreams come true—Aerosmith fans anyone? According to a recent report released by Nielson, it sure looks like many people out there are streaming more videos to their video game consoles, or shall we say video AND game consoles? That may soon be the case as more and more people are getting online to not only play multiplayer games, but also to get their video fix on. Come with us as FilmBuff makes some predictions about the future of this trend while taking a look at what it could mean for your video streaming services. So take a break from shooting zombies and rescuing Princess Peach, and join us.
In taking a look at the chart below, created by the wonderful people at Nielson, we see an increase across the broad for all consoles (Xbox 360, Playstation 3 and Wii) when it comes to watching video-on-demand (streaming services). In contrast, when you take a look at the percentage of games being played offline and online, all three consoles have inconsistent trends, meaning they either have no change, increased by small amount or had an actual decrease in some cases. Let’s take a closer look at some interesting things for each console.
1. Microsoft Xbox 360: An interesting thing to point out here is that its growth of people playing games offline has stalled while it saw a boost in people playing online, thus an increase in people also streaming video online can be easily correlated.
2. Sony Playstation 3: Check out the percentage of people that use this console to watch DVDs and Blu-Rays. Even though it decreased slightly, we can see that a TV and film audience is already built in here, and it comes as no surprise to see a rise in streaming consumption.
3. Nintendo Wii: Here is something really interesting. A whopping 33 percent (increase from 20 percent) have streamed video of some sort while they are online. Now you have to remember this is the Wii so the age bracket will be a little younger compared to the two other consoles. If that’s any indication, this new generation seems to be favoring watching videos online a lot more as compared to last year—a sign of the times? We certainly think so.

So now on to the predictions of this future trend. We looked long and hard at our FilmBuff crystal ball here at our office, and this is what we came up with—by the way that’s not actually me in the picture. We had a fortune teller pose for this picture.

1. Marketing blitz: We mentioned earlier that these consoles may actually become a video AND gaming console, so the streaming video part of the console may be just as popular as the ability to play games. With that you will see a fierce competition for eyeballs. So imagine you’re playing a Batman video game and within the game itself there are those ever so clever product placements that entice you to watch anything Batman (or genre) related online—talk about integrated marketing, huh?
2. One box to rule them all: We know what you’re thinking, so which console is going to come out on top? This is where our crystal ball gets a little murky. Given the fact that consoles are not the only ones fighting for your streaming business, the telecom and cable TV operators have a huge stake in this game, as well, not to mention the portals themselves, such as Netflix, Hulu, Amazon, iTunes and so forth. It almost seems like an all out melee in World of Warcraft. Partnership and consolidation rumors abound almost on a daily basis, so until the dust settles we have yet to pick a front runner in this digital video race.
What are your favorite consoles? Have you been streaming lately? If so, what? Hit us up below.
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